Backstory
Impact measurement has long been the scourge of the social sector. Many nonprofits and social
enterprises fail to quantify their impact and those that do often focus on easy-to-measure (but
marginally meaningful) outputs rather than long-term outcomes. The mistake of confusing institutional achievements with progress towards achieving it has been indicated. As the field of impact investing continues to grow, quality impact measurement is becoming increasingly important. A recent report from the Global Impact Investing Network (GIIN) underscores this, stating, “The question among many impact investors is no longer why and whether to measure, but what and how to measure.”
Impact measurement in the social sector currently exists within a largely compliance-based paradigm. Although impact data plays an important role in providing upward accountability and is critical to the impact investing field, it should first and foremost be a tool for organizations to evaluate and improve their work. The lack of universal measurement standards also makes it difficult for NGOs and social enterprises to calculate their impact, as they must often report multiple sets of metrics to please different investors. The impact sector needs a simple but flexible impact measurement framework that provides value for both entrepreneurs and investors.